The Business of Longevity: How Companies Can Tap into the Aging Population
As the world continues to evolve, one of the most significant demographic shifts is the aging population. By 2050, it is estimated that there will be around 2 billion people aged 60 and older globally, accounting for about 22% of the world’s population. This change presents an unprecedented opportunity for businesses willing to adapt to meet the needs of older adults. Companies that recognize this demographic trend and adjust their strategies can thrive in a market that values experience, wisdom, and the unique requirements of older consumers. In this blog, we will explore how businesses can tap into the aging population, the challenges they may face, and the innovative strategies that can help them succeed.